Social networking has been around for a while now, but it remains to be the most cost-effective way of getting the word out about your company and products. The best thing about social networking is that it’s free! To build your email list, you need to have a strong social media presence. Business owners should be thinking about the quality of the followers they’re building on social media. They should be looking for high-quality followers who are interested in their business and what they offer. Harvesting emails and spamming people with unsolicited emails is frowned upon. Instead of trying to push people into getting acquainted with you or your company, wouldn’t it be great if you could get up each morning and find seven to ten new people wanting to befriend or follow you? This is completely doable with social networking sites like Facebook, Twitter, and LinkedIn. Once you establish a profile and a following, just your everyday activities online can draw people to you without you having to go out and find them. Your followers represent your voice and your brand. They are the ambassadors of your business. Most businesses think that they need to pay for advertisement to grow their email list, but this is not true. You can post content on those sites that includes a call-to-action for the readers to sign… Continue Reading