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Communicate with Impact and Influence

The success of your business may depend on how well you can impact the ideas, opinions, and actions of others. An important way to increase your odds of influencing more people is to learn to communicate with impact and influence.

Impactful communication focuses on the audience you are speaking to and tailoring your message to that audience. Pay attention to your choice of words, your tone, your tempo and whether the listener(s) understood. Plan what you have to say with intention so that your communication is clear and concise. If you start to ramble or use a lot of filler words such as, “um,” “like,” “so,” your message might not resonate with your audience. You can have more influence when your speech has more substance and significance to the listener.

 A person who appears wishy-washy has no influence over the listener. You can gain more of what we want and send stronger messages when you do so confidently. The most confident people know who they are and understand how their level of confidence impacts others when communicating. Influencers who communicate with confidence demonstrate body language with open and relaxed posture, minimal hand, and body movements.

Influencers successfully use their interpersonal skills to inspire others to take action. If you want to influence others to act on what you have to say, start by actively listening. Active listening involves listening with your eyes and ears while remaining quiet and clearing your mind of any thoughts you want to interject in the conversation. You don’t have to be a seasoned professional speaker communicate with impact and influence, but you do need to gain the qualities and skills that get people to listen and take action.

In my book, Making an Impact, I discuss your influencer communication style. Order your copy to learn how to communicate with impact and influence.

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