Social networking has been around for a while now, but it remains to be the most cost-effective way of getting the word out about your company and products. The best thing about social networking is that it’s free! To build your email list, you need to have a strong social media presence. Business owners should be thinking about the quality of the followers they’re building on social media. They should be looking for high-quality followers who are interested in their business and what they offer.
Harvesting emails and spamming people with unsolicited emails is frowned upon. Instead of trying to push people into getting acquainted with you or your company, wouldn’t it be great if you could get up each morning and find seven to ten new people wanting to befriend or follow you? This is completely doable with social networking sites like Facebook, Twitter, and LinkedIn. Once you establish a profile and a following, just your everyday activities online can draw people to you without you having to go out and find them.
Your followers represent your voice and your brand. They are the ambassadors of your business. Most businesses think that they need to pay for advertisement to grow their email list, but this is not true. You can post content on those sites that includes a call-to-action for the readers to sign up for your email list. There are many strategies that can help you grow your following and list on social media with little or no money being spent at all. Use Facebook Ad campaigns to grow your list. They have a lead generation feature that allows you to build your email list. Facebook is an excellent medium for creating targeted lists because it’s easy to see what people’s interests are via their searchable profiles. Facebook allows advertisers to create custom targeted lists to narrow down who they want to reach. You can target your audience based on some demographic factors, location, and interests.
Choose the type of information you want to collect (email of course) and set your budget.
On social networking sites like Instagram, users are much more likely to follow you back if they see that you’re also following them. In addition, if your Instagram account has a lot of followers, it can make people curious about what you have going on and the type of content you produce – which could lead them to request a follow from their end as well. For example, add a newsletter sign up link to your profile. Use a tool like Linktree to create a special landing page with an option to join your list.
On Twitter you can host a Twitter Chat to bring a group of people together who are interested in your topic. Getting email leads from Twitter Chats require you to offer something of value to encourage them to sign up to your list. Leverage LinkedIn groups to market your expertise and nurture relationships. As you grow your brand on LinkedIn, post your own articles with a link to your newsletter in the byline. Your followers will want to learn more about what your business has to offer. Social networking is a great way to build your followers on social media and grow your email list! When used correctly you can move your followers from social media to your email list to nurture the relationship and grow your business.
Tarsha Hearns is an inspirational speaker, author, and coach. She has spoken in 42 states and aboard. Her new book, Making an Impact: How to Build a Powerful Personal Brand helps solopreneurs define, launch, and promote their brands. Join her email list to download your Personal Brand Action Plan. Tarsha also serves as the director of the women’s business center in Dallas where she helps hundreds of business owners start and grow a business.