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When to Reinvent Your Brand

So now you know what reinventing yourself is all about. Reinventing your personal brand by creating a new S.H.A.P.E. is a good place to start. Look internally and externally to ensure you are reinventing in the best way. Create a personal image that reflects your S.H.A.P.E. Create a motto or tag line you want to go by. Branding yourself gives you a leg up on your peers. You must understand what your leadership brand is and develop a title and catchphrase that supports it. And, don’t underestimate what a title can mean to your personal brand when you reinvent yourself.  And lastly, be authentic. Be who you are and not what others think you are. Go to http://bit.ly/PBactionplan2 and download a personal brand action plan to help you dive deeper into building a powerful brand.

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