Reinvent Yourself – Each time a major shift happens in our lives—a graduation, a career change, a major move, or losing a loved one—we have to change our SHAPE to reach our full potential. Each major shift gives us the opportunity to go to the next level, but only if we are willing to move out of our comfort zones and reinvent ourselves to embrace new possibilities. A few weeks ago, I was listening to Bishop TD Jakes, and he said: “Don’t shape yourself around the environment you are in or came from.” The things you want are always possible and the only real obstacle in your path to a fulfilling life is you, because (like Les Brown said) “we all carry the baggage of insecurities and past experience.” Trust me I know. The environment I grew up in is not like the environment I am in today! The opportunities I have now I didn’t even know existed growing up. In life, you must constantly reshape and reinvent yourself. How to Reinvent Yourself To reinvent yourself you must move from your current SHAPE into your Destiny SHAPE. SHAPE is an acronym for Specialness, Heart, Attitude, Purpose, and Experience. Specialness Specialness is about delivering your unique promise of value; your special gifts that no one else has but you. Know your strengths, values, skills,… Continue Reading
Are you struggling with building a brand that impacts?
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Small Business Resources
Master The Art of Self Promotion in 3 Easy Steps
Master the Art of Self Promotion Awhile back, an aspiring motivational speaker asked for my advice on how best to promote herself. Over time, I’ve learned that there are several important key points to remember when trying to master the art of self promotion. This week on themarketinglady.com, I’ll help you tackle this unique challenge. In order to compete in any industry, you have to get noticed. This is especially difficult in the digital age when hundreds of competitors are going after the same target audience. But, you can make sure that you stand out from the crowd by mastering the art of self-promotion in 3 easy steps. Step #1: Establish a Strong Brand Establishing a strong brand is the first step to making self-promotion easy and effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed. Step #2: Shape the Customer’s Perception through Powerful Messaging Customers should think of you first when they need your type of service. Your key message should be that you can deliver an experience better than anyone else. Customers should be able to learn this through your words, symbols, messages, or concepts. Powerful self-promotion makes it easier for partners and customers to refer business to you and spread the word about your services… Continue Reading
Small Business Resources for Start-ups
Small Business Resources for Start-ups MARKETING Email connects you to people; email marketing software helps you understand your audience’s response, so you can plan your next marketing move. Try Constant Contact’s email marketing 60-days free. All the marketing materials you need to brand your business. Vistaprint offers a wide variety of low cost marketing collateral from business cards, signs, stationary, promotional products and more. 24-7PressRelease.com supports businesses in building brand awareness, increasing visibility on the web, and enhancing SEO to help boost sales. They offer free to low cost press release distribution. DESIGN You can easily create and design documents and graphics with Canva’s templates and drag and drop editor. Wix is a free website builder that provides everything you need to create an affordable website with hundreds of drag and drop templates to choose from. SOCIAL MEDIA Social media management made simple. Here’s another great resource for small businesses who want to save time managing social media. Use Hootsuite to manage your social media profiles in one single platform. It’s free up to 3 social media profiles. COMMUNICATION vCita is an online booking and contact management system that integrates with your website to generate more leads. Visitors to your website will see a pop-up notification asking them to contact you for an appointment or to purchase your services. Your current… Continue Reading
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