Reinvent Yourself – Each time a major shift happens in our lives—a graduation, a career change, a major move, or losing a loved one—we have to change our SHAPE to reach our full potential. Each major shift gives us the opportunity to go to the next level, but only if we are willing to move out of our comfort zones and reinvent ourselves to embrace new possibilities. A few weeks ago, I was listening to Bishop TD Jakes, and he said: “Don’t shape yourself around the environment you are in or came from.” The things you want are always possible and the only real obstacle in your path to a fulfilling life is you, because (like Les Brown said) “we all carry the baggage of insecurities and past experience.” Trust me I know. The environment I grew up in is not like the environment I am in today! The opportunities I have now I didn’t even know existed growing up. In life, you must constantly reshape and reinvent yourself. How to Reinvent Yourself To reinvent yourself you must move from your current SHAPE into your Destiny SHAPE. SHAPE is an acronym for Specialness, Heart, Attitude, Purpose, and Experience. Specialness Specialness is about delivering your unique promise of value; your special gifts that no one else has but you. Know your strengths, values, skills,… Continue Reading
Are you struggling with building a brand that impacts?
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Marketing Mindset: Do You Have One?
What is a Marketing Mindset? Marketing Mindset Explained: Having a marketing mindset means that building relationships with customers and business partners is at the heart of everything you do. Relationships are built on trust. To earn the trust of potential customers, you must focus on building your creditability. Creditability in your customer’s eyes may be that they believe in your expertise, that you represent a reputable brand, and that you have demonstrated your capabilities. When you operate with a marketing mindset, you continually market your creditability and communicate how your expertise will benefit your customer. If you do this effectively, the customer will be willing to take a risk and engage with you to learn how your product or services will help them solve their problem. The Marketing Mindset in Practice Use testimonials or case studies from past clients to demonstrate how you’ve helped people. State facts and statistics in your marketing messages that are relevant to your target audience. Create your own unique selling statement that separates you from other service providers. Identify an under-served niche and focus your marketing efforts towards that market. Write articles demonstrating your expertise and submit them to publications. Start giving presentations and workshops to educate your market on the importance of your services. Work on developing deeper relationship with potential referral partners. Word of mouth advertising is very powerful.… Continue Reading
Master The Art of Self Promotion in 3 Easy Steps
Master the Art of Self Promotion Awhile back, an aspiring motivational speaker asked for my advice on how best to promote herself. Over time, I’ve learned that there are several important key points to remember when trying to master the art of self promotion. This week on themarketinglady.com, I’ll help you tackle this unique challenge. In order to compete in any industry, you have to get noticed. This is especially difficult in the digital age when hundreds of competitors are going after the same target audience. But, you can make sure that you stand out from the crowd by mastering the art of self-promotion in 3 easy steps. Step #1: Establish a Strong Brand Establishing a strong brand is the first step to making self-promotion easy and effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed. Step #2: Shape the Customer’s Perception through Powerful Messaging Customers should think of you first when they need your type of service. Your key message should be that you can deliver an experience better than anyone else. Customers should be able to learn this through your words, symbols, messages, or concepts. Powerful self-promotion makes it easier for partners and customers to refer business to you and spread the word about your services… Continue Reading
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