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When to Reinvent Your Brand

Posted on July 24, 2019 by Tarsha Hearns • 0 Comments

So now you know what reinventing yourself is all about. Reinventing your personal brand by creating a new S.H.A.P.E. is a good place to start. Look internally and externally to ensure you are reinventing in the best way. Create a personal image that reflects your S.H.A.P.E. Create a motto or tag line you want to go by. Branding yourself gives you a leg up on your peers. You must understand what your leadership brand is and develop a title and catchphrase that supports it. And, don’t underestimate what a title can mean to your personal brand when you reinvent yourself. And lastly, be authentic. Be who you are and not what others think you are. Go to http://bit.ly/PBactionplan2 and download a personal brand action plan to help you dive deeper into building a powerful brand. Continue Reading

I Have a Brand, Now What?

Posted on July 24, 2019 by Tarsha Hearns • 0 Comments

Create your unique selling proposition and use it to stand out. Continue Reading

Steps to Networking Success

Posted on July 22, 2019 by Tarsha Hearns • 0 Comments

As the saying goes, a person who fails to plan, plan to fail. To make networking work for you, have a plan. Before you attend your next networking event, take 30 minutes to create your strategy. You will be intentional when networking; you’ll save yourself a lot of time and you will leave feeling more confident that you will get business from the event. Look at how you do networking on LinkedIn and Facebook to determine how you can incorporate the tips above. Remember to focus your social networking within groups to maximize your exposure and build relationships. Lastly, be aware of how you network based on your personality. You might find that the reason networking isn’t effective for you is because weaknesses of your own personality or not clearly understanding other personalities of those you meet. Go to http://bit.ly/PBactionplan2 and download a personal brand action plan to help you dive deeper into building a powerful brand. Continue Reading

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Tywana GreenePrivate Jet Travel Expert
Sending a big thank you Tarsha to you and your team for making me and my new brand look good. You're the best!

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The training by Tarsha Polk was incredible. As I stated, I think I learned more in four hours than I did at Business school. "Household Helpers" has been rocking since I finished.

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Roy C. LopezVice President, CRA Business Development at Capital One Bank
Ms. Polk, you hit a homerun. The participants were reeling from your message. I especially like the way you incorporated our instructors and students into the message.

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Since my career revolves around developing others, I thought I had heard it all before. Not so. Tarsha was full of great ideas, had unlimited resources to tap into and quick to offer creative marketing concepts. I looked forward to my phone calls each week, if not sooner.

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Gloria Thomas Anderson, PhD, LMSWHearttones, LLC
“Expert” is the word that best describes Tarsha’s coaching ability. My success is a direct result of her marketing expertise and creativity. Tarsha has helped me learn key strategies to promote myself as a sought-after speaker, author, and consultant in my field. Her ability to see the big picture and help you accomplish your goals are just two of the outstanding traits she possesses. I rarely write recommendations; however, this one is done with heartfelt honor. Tarsha’s expert coaching and guidance helped me accomplish my goals.

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"Before I started working with Tarsha as my personal brand coach, I did not have a fully developed personal brand, a strategy or plan in which to communicate my brand. As a result of working with Tarsha, I have a tailored brand communication plan with specific action items and insights I can implement immediately."

Robbie DouglasDirector of Business Development | North Texas Super Bowl XLV Host Committee
Tarsha Polk was a great addition to the Playbook Workshop Series for the North Texas Super Bowl XLV Host Committee Emerging Business program. Our emerging businesses were able to walk away with tools and tactics to address immediate opportunities around Networking and Strategic Alliance building.
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