Starting an email list isn’t as difficult as you think. It’s just a matter of following these ten simple steps.
Step One
Define your purpose and long-term strategy. Once you have a list of subscribers, what will you do with it?
Step Two
Define your target market. Who can use what you’re offering? Who would be helped by your products or services? This will determine how you drive traffic to your list and how you market to your subscribers.
Step Three
Create or purchase rights for the free gift that’s going to entice people to join your list. Typically, marketers give away a free gift for signing up for their list. Most people are wary of giving out their name and email address, so a free gift sweetens the deal. It’s most common to use a free report or other informational product, but you can set yourself apart by offering something different. Examples include; free eCourse, access to a video, webinar or resource guide.
Step Four
Create a dedicated page for your opt-in form. You will also want to place your opt-in form on your website, blog, Facebook page, and other strategic locations where people will see it. Once you’ve generated your opt-in code from your email service provider, you’ll be able to fill it in where required.
Step Five
Create a ‘thank you’ page or email. Once a person enters their name and email, they’re redirected to this page that tells them to check their email and confirm their subscription.
Step Six
Create a confirmation page. Once new subscribers click the confirmation link in their email, they’re redirected to this page where they can download their free gift and view any other special offers you want to present.
Step Seven
Sign up for an autoresponder program and make your first payment. An autoresponder is a software program that allows you to manage your list and send out broadcast messages. One company that provides this service is Constant Contact. If you’re planning to import emails that you’ve already gathered, keep this in mind when choosing a program, because some make it easier than others.
Step Eight
Follow the autoresponder program’s steps to set up your initial list. You’ll be asked to enter information such as names, your signature, social media links, an initial web form that you can change later, and URLs for your website. Grab the opt-in code the program generates and put it wherever you want your sign-up form to appear (i.e., squeeze page, blog, etc.)
Step Nine
Write a welcome email with a link to the download page that has the free gift people were promised. Write a message that’s conversational, friendly, and shows your personality a bit. People like to know that there’s a real person behind the email messages.
Step Ten
Test everything. Sign up for your list and make sure the process works smoothly. Send a test message to yourself. Make any necessary changes if it is not working correctly.
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