If you want to market your book, you should start by creating a marketing plan that will build awareness and motivate people to buy it. As an author, YOU are the brand and the product you sell is you book. Identify the Target Reader: The first step is to identify who the typical reader is for your book. Once you know who they are you can identify promotional methods to reach them. Create Marketing Materials: You’ll need to create some marketing collateral for the book, such as postcards, bookmarks, poster boards, etc. Assemble a Media Kit: Put together a media kit. Inside the kit should be a press release, excerpts from the book, post cards or book cover, your bio with a synopsis of the book, and any book reviews you have had. Promote Your Book On and Off-line: Now it’s time to get out and promote the book. Your book marketing plan should include a variety of revenue generating activities; such as speaking, workshops, webinars, and events. Start working on your media list so you can call them to pitch your book or send a press release about the book. Be sure to contact media outlets that your target readers watch or read. Sign up as a Source on https://www.helpareporter.com/, so journalist can contact you for interviews. Book yourself on as… Continue Reading
Are you struggling with building a brand that impacts?
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Author Archives: Tarsha Hearns
HOW TO PACK YOUR NEXT EVENT
Whether you are promoting an event or a product, coming up with a marketing plan is a huge step in the right direction. Start with defining what a successful event would look like to you. Would a successful event result in repeat customers, increased sales, or brand awareness? Once you know what your goals are, you must try to understand what types of customers you are trying to attract to your event. Ask yourself: Who is my ideal customer, what are my customer’s wants, needs, or desires regarding my event? Create an Experience That Customers Will Want to Share on Social Media Next, target a certain segment of your target audience that will be willing to attend your event for a very unique experience. Make your event an “experience” the customer will want to talk about on social media. Marketing an experience will tremendously help attract customers into the store. Come up with a theme that your ideal customer would enjoy. For example, if your event is targeting career professionals who work nearby, create the experience around their industry. Think of ways to offer a truly unique experience for a small segment of your customers. How to Market Your Event Experience One of the biggest concerns in event marketing is getting people to attend. Start by leveraging your existing customer list. Inform everyone on your email… Continue Reading
Tarsha Polk Elected as NAWBO Dallas/Ft. Worth President
FOR IMMEDIATE RELEASE Tarsha Polk, ‘The Marketing Lady,’ has been named President of the National Association of Women Business Owners Dallas/Ft. Worth Chapter for 2017-2018. NAWBO is the primary voice of America’s 10 million women-owned businesses.They are a one-stop resource for providing women business owners the tools to propel their profiles and brands into greater influence in the economic, social and political spectrum. The D/FW chapter is committed to developing strong alliances to serve women business owners across North Texas. Their focus is on helping members develop leadership skills, public policy advocacy, and developing strategic programming to support the growth of complex businesses. “My vision for this chapter,” says Ms. Polk, “is to become the premiere resource for women entrepreneurs, helping them propel business growth and professional development. My passion is to inspire people to live their dreams through entrepreneurship.” Ms. Polk’s theme for the upcoming year will be, “Propel her.” Ms. Polk started her own marketing services firm in 2003, after being denied at work for an internal transfer without good reason. Realizing others were determining her future, she resigned and eventually started her own company and brand. Since then Ms. Polk has become a nationally-known speaker, author and personal brand strategist helping small business owners with standing out to attracting more clients. In the last 14 years, her client base has grown to… Continue Reading
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