Making an Impact: How to Build a Powerful Personal Brand If you are struggling with creating a personal brand that stands out and gets noticed, you have come to the right place. Making an Impact: How to Build a Powerful Personal Brand will show you step-by-step all the tactics you need to make your brand have an impact in the marketplace, so you naturally attract the opportunities to grow your business. Define your brand by conducting a self-evaluation Know your purpose Develop your interpersonal skills to become influential Position your brand as the topic choice in the industry Boost your brand awareness by using social media and networking strategies Use storytelling techniques that addresses the customer’s problems Reinvent your brand into a new S.H.A.P.E. Continue Reading
Are you struggling with building a brand that impacts?
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Making an Impact: How to Build a Powerful Personal Brand will show you how. Order your copy today!
Author Archives: Tarsha Hearns
Business Networking Hack
Do you need more clients, more referrals or more sales? Whether you’ve been in business for 6 months or 6 years, networking with potential customers should be a significant part of your small business marketing strategy. Getting together with other business owners or professionals for the mutual benefit of increasing visibility and referral is the purpose of networking. But you don’t have to join expensive organizations, there are many opportunities for you to practice your networking skills day to day. Do you have a networking goal? You may have attended networking events in the past where people give out business cards to individuals who do not need their services, and it’s likely that you’ve done the same. Strategic networking will save you time and money and help you avoid this failed strategy. The first thing you need to do is determine your networking goals. Are you networking to develop relationships or generate leads? This is an important distinction because you will have a better idea of what type of networking organization to join or event to attend. Are you in the right place with the right people? Once you’ve determined your goals, identify groups and organizations that your target customers will attend. For example, if you have recently opened an OB/GYN practice, it may be beneficial to network with an “at home mom” group.… Continue Reading
HOW TO QUALIFY A LEAD
HOW TO QUALIFY LEADS If you have a small business, chances are you’ve wasted a lot of time and money chasing unproductive leads or spinning your wheels making cold calls. The solution to this problem, is to establish a system to deliver qualified leads that can be converted into more sales. Qualifying a lead is like taking a contact through a screening process to determine whether or not the contact has the potential to be your customer. Ask yourself what a qualified lead means to your business. Does it mean the contact is serious and is ready to buy your products or services? 3 Steps to Qualifying Your Leads First, clearly define your target market. Taking the approach that everyone needs what your business provides is not detailed enough for you to establish your target market. You must segment each market and work to identify their unique needs. Are you targeting small business owners, single mothers, or pastors. Each will require a slightly different marketing approach. By identifying your target audiences, you can focus all your marketing efforts towards the most promising sub-groups. Next, create a detailed customer profile or buyer persona. The profile highlights characteristics about your ideal customer such as their age group, income, company size, hot buttons, decision making process or lifestyle. A buyer persona is a fictitious character that represents your… Continue Reading
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