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Author Archives: Tarsha Hearns

When to Reinvent Your Brand

So now you know what reinventing yourself is all about. Reinventing your personal brand by creating a new S.H.A.P.E. is a good place to start. Look internally and externally to ensure you are reinventing in the best way. Create a personal image that reflects your S.H.A.P.E. Create a motto or tag line you want to go by. Branding yourself gives you a leg up on your peers. You must understand what your leadership brand is and develop a title and catchphrase that supports it. And, don’t underestimate what a title can mean to your personal brand when you reinvent yourself.  And lastly, be authentic. Be who you are and not what others think you are. Go to http://bit.ly/PBactionplan2 and download a personal brand action plan to help you dive deeper into building a powerful brand. Continue Reading

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Steps to Networking Success

As the saying goes, a person who fails to plan, plan to fail. To make networking work for you, have a plan. Before you attend your next networking event, take 30 minutes to create your strategy. You will be intentional when networking; you’ll save yourself a lot of time and you will leave feeling more confident that you will get business from the event. Look at how you do networking on LinkedIn and Facebook to determine how you can incorporate the tips above. Remember to focus your social networking within groups to maximize your exposure and build relationships. Lastly, be aware of how you network based on your personality. You might find that the reason networking isn’t effective for you is because weaknesses of your own personality or not clearly understanding other personalities of those you meet. Go to http://bit.ly/PBactionplan2 and download a personal brand action plan to help you dive deeper into building a powerful brand. Continue Reading

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