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Author Archives: Tarsha Hearns

Top 10 Resources for Microenterprises

Top 10 Resources for Microenterprises

According to the dictionary, a microenterprise is a business operating on a small scale, especially one with a sole proprietor and fewer than ten employees. These businesses usually lack the funds and resources to scale and grow. In this article, you will find a list of resources to help you operate and scale your small business without breaking the bank. Canva (www.canva.com) One of my favorite resources to use. You do not have to pay thousands of dollars to get a professional look for your marketing collateral, social media posts and other design needs. Even if you have no design skills, Canva has thousands of free and low-cost templates you can choose from to meet your needs. HubSpot (www.hubspot.com) HubSpot’s mission is to help businesses grow better. And they are true to their mission by offering free access to hundreds of marketing and sales templates you can download to use. In addition to the templates, they have Freemium level access to its software solutions for managing your website content, sales management, marketing automation and customer service. Constant Content (www.constant-content.com) Content is king and having access to thousands of writers to develop affordable high-quality content for your website, social posts and blogs will help you attract visitors to your website and social pages. Pexels (www.pexels.com) Hiring a photographer to take photos may not be in your… Continue Reading

Beyond the Business Card: Strategic Networking for Success

Business Networking is the best way to make the connections you need to succeed! If you’ve been networking to grow your business or career and things aren’t happening as fast as you want, it’s time to have a networking strategy that helps you turn networking contacts into opportunities to grow your business or accelerate your career. Beyond the Business Card is a networking pocket guide to help you: Develop a networking strategy that benefits your business Increase your profits by building your business relationships Identify qualified customers who are ready to buy Create an elevator speech and marketing message that tell people how you can help them Save time and get the most results from your networking activities Attract the right resources and people to help you succeed Network online using Social Media Short, actionable and to the point! This 28-page pocket guide will get you motivated, increase your business acumen, and give you actionable techniques.. I was in a situation in which I was attending a lot of networkers but getting little results. I got help from Tarsha by reading her book “Beyond the Business Card.” As a result, I have become more strategic and have gained more business. Now I’m more effective, efficient, and profitable when conducting business for my company A Turnaround Group. Tarsha, you are such a great help and I… Continue Reading

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