Tarsha Hearns, Author at The Marketing Lady

10 Steps to Setting up Your Autoresponder Campaign

Posted on February 23, 2016 by Tarsha Hearns • 0 Comments

Starting an email list isn’t as difficult as you think. It’s just a matter of following these ten simple steps. Step One Define your purpose and long-term strategy. Once you have a list of subscribers, what will you do with it? Step Two Define your target market. Who can use what you’re offering? Who would be helped by your products or services? This will determine how you drive traffic to your list and how you market to your subscribers. Step Three Create or purchase rights for the free gift that’s going to entice people to join your list. Typically, marketers give away a free gift for signing up for their list. Most people are wary of giving out their name and email address, so a free gift sweetens the deal. It’s most common to use a free report or other informational product, but you can set yourself apart by offering something different. Examples include; free eCourse, access to a video, webinar or resource guide. Step Four Create a dedicated page for your opt-in form. You will also want to place your opt-in form on your website, blog, Facebook page, and other strategic locations where people will see it. Once you’ve generated your opt-in code from your email service provider, you’ll be able to fill it in where required. Step Five Create a ‘thank you’… Continue Reading

When to Re-brand

Posted on November 5, 2015 by Tarsha Hearns • 0 Comments

Your brand is the total customer experience. Many business owners think branding is only your logo, but it also includes the interaction with clients, your customer service levels, and how you respond to needs. Now ask yourself, what do I want my brand to do for my company? Clearly define your target market and what your brand would mean to them. Tell them why your company is right for their needs. You want them to think of you first when they need your type of service or skill. Whatever your reason for re-branding, typically it is to communicate a new message for the company or something has evolved with the company or product. Review your company’s strategic goals. Have they changed? When considering re-branding, make sure it will support the company’s goals. Be able to deliver a powerful message and shape the customer’s perception with your new brand. A strong brand is consistent and will spread by word of mouth with advertising providing the reach and repetition. Customers should be able to quickly identify with your brand when they see your logo, read words, or possibly hear sounds. For example, Southwest Airlines has used the sound “bing” in many commercials to associate with its brand. Brands have a strong image. Customers should know what your product stands for through your words, symbols, messages, or concepts.… Continue Reading

3 Things to Avoid when Building an Email List

Posted on October 27, 2015 by Tarsha Hearns • 0 Comments

Almost every website you go to is giving away something for free in exchange for your email address. Building and nurturing and email list is an effective and low cost way to grow your small business. Here are 3 things to avoid when building your email list. 1. Not telling people exactly what they’ll be getting when they opt-in If people get something unexpected in their email inbox, they’re more likely to unsubscribe from your list. However, if you’re very clear up front about the types of information you’ll be sending, they’ll be ready for it. Be mindful of the types of people you’re targeting also. Some people only want to hear about special offers, whereas others want news and tips (plus special deals). If you’re clear about what you’ll be sending, people will “self-select” and you’ll naturally get the types of people you want on your list. 2. Promoting all the time This actually depends on the type of establishment you run. If you are a restaurant, retailer, or other consumer type business, most people who subscribe to your emails are expecting so receive a discount or notification about a sale. I can honestly say, I only shop at certain places when I get an email notification about an upcoming sale. While some email lists might be purely for delivering news of specials and… Continue Reading

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