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Master The Art of Self Promotion in 3 Easy Steps

Master the Art of Self Promotion Awhile back, an aspiring motivational speaker asked for my advice on how best to promote herself. Over time, I’ve learned that there are several important key points to remember when trying to master the art of self promotion. This week on themarketinglady.com, I’ll help you tackle this unique challenge. In order to compete in any industry, you have to get noticed. This is especially difficult in the digital age when hundreds of competitors are going after the same target audience. But, you can make sure that you stand out from the crowd by mastering the art of self-promotion in 3 easy steps. Step #1: Establish a Strong Brand Establishing a strong brand is the first step to making self-promotion easy and effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed. Step #2: Shape the Customer’s Perception through Powerful Messaging Customers should think of you first when they need your type of service. Your key message should be that you can deliver an experience better than anyone else. Customers should be able to learn this through your words, symbols, messages, or concepts. Powerful self-promotion makes it easier for partners and customers to refer business to you and spread the word about your services… Continue Reading

Social Media Marketing Made Simple

Social Media Marketing Made Simple Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. 1. Know your niche. The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there. Social media marketing made simple by your niche. 2. Content is King. Relevant content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create free products from your content that lead to paid products. For example, a free ebook or audio program just to build your email list and then offer them a paid product. 3. Leverage the content you create. Make every piece of content you create work hard for you. One of the best ways to do it… Continue Reading

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Girl Power

I recently attended a leadership conference by the National Association of Women Business Owners (NAWBO) and learned that prior to 1988 a female could not obtain any type of loan without getting it co-signed by a man. CRAZY right? Well, an organization called, NAWBO lobbied and fought hard to get legislation passed so that a woman would not need a man to get a loan to start a business or finance her dreams. They succeeded, and in 1988 President Ronald Reagan passed Bill HR5050. Now, there are more than 10 Million women business owners in the United States! That’s what I call Girl Power. Today, many corporations recognize the power, influence and authority women have over their households, community and workplace. And, even Facebook.   This month the social media pioneer released a new set of Emojis geared towards women and diversity. You’ll see different skin tones, emojis for the LBGT community and powerful images of women in the different roles they play. Continue Reading

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