Master the Art of Self Promotion
Awhile back, an aspiring motivational speaker asked for my advice on how best to promote herself. Over time, I’ve learned that there are several important key points to remember when trying to master the art of self promotion. This week on themarketinglady.com, I’ll help you tackle this unique challenge.
In order to compete in any industry, you have to get noticed. This is especially difficult in the digital age when hundreds of competitors are going after the same target audience. But, you can make sure that you stand out from the crowd by mastering the art of self-promotion in 3 easy steps.
Step #1: Establish a Strong Brand
Establishing a strong brand is the first step to making self-promotion easy and effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed.
Step #2: Shape the Customer’s Perception through Powerful Messaging
Customers should think of you first when they need your type of service. Your key message should be that you can deliver an experience better than anyone else. Customers should be able to learn this through your words, symbols, messages, or concepts. Powerful self-promotion makes it easier for partners and customers to refer business to you and spread the word about your services or products.
Step #3: Don’t be Afraid to Document Your Successes
Always be sure to list any awards or nominations you’ve earned. If you don’t have any yet, ask your best customer to nominate you when the time comes. Also, always list any success stories you can share on your website and or marketing emails; this helps to establish credibility and shows off your expertise and experience. And don’t be afraid to call yourself an expert! If you truly have the knowledge, skills, and experience, you are an expert – so let everyone know!
In short, if you want to #mastertheartofselfpromotion, always be sure to:
Step #1: Build Your Brand
Step #2: Develop a strong message
Step #3: Document Your Past Successes
No matter what industry you’re competing in, mastering the art of self promotion will be a key ingredient to your success. If you need help with mastering the art of self promotion, or any other marketing challenge, subscribe to my email newsletter. It’s filled with helpful hints, tips, and lessons.
Tarsha Polk, The Marketing Lady, is a Dallas-based Small Business Consultant, International Speaker, Marketing Strategist and Author. You can connect with Tarsha on Facebook, LinkedIn, Twitter, Email or at her office Mon-Fri from 10am-5pm at 972-987-0565.