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Author Archives: Tarsha Polk

Tarsha Polk Elected as NAWBO Dallas/Ft. Worth President

FOR IMMEDIATE RELEASE

Tarsha Polk, ‘The Marketing Lady,’ has been named President of the National Association of Women Business Owners Dallas/Ft. Worth Chapter for 2017-2018.

NAWBO is the primary voice of America’s 10 million women-owned businesses.They are a one-stop resource for providing women business owners the tools to propel their profiles and brands into greater influence in the economic, social and political spectrum. The D/FW chapter is committed to developing strong alliances to serve women business owners across North Texas. Their focus is on helping members develop leadership skills, public policy advocacy, and developing strategic programming to support the growth of complex businesses.

“My vision for this chapter,” says Ms. Polk, “is to become the premiere resource for women entrepreneurs, helping them propel business growth and professional development. My passion is to inspire people to live their dreams through entrepreneurship.” Ms. Polk’s theme for the upcoming year will be, “Propel her.”

Ms. Polk started her own marketing services firm in 2003, after being denied at work for an internal transfer without good reason. Realizing others were determining her future, she resigned and eventually started her own company and brand. Since then Ms. Polk has become a nationally-known speaker, author and personal brand strategist helping small business owners with standing out to attracting more clients.

In the last 14 years, her client base has grown to include: City of Dallas, the NFL, Dallas Housing Authority, Frost Bank, and others. Ms. Polk is ready to accept her latest new professional challenge.

“I’m thrilled to take the helm of the Dallas/Ft. Worth chapter,” she says, “and partner with D/FW’s most influential entrepreneurial organizations, government entities, corporate partners and the 296,000 women owned businesses in the Metroplex.”

According to the 2016 State of Women-Owned Businesses report by American Express Open, Texas is ranked #2 in the number of women-owned firms. African-American and Latina owned firms are growing at a 125% and 156% rate over a 14-year period.

“Through programming, our chapter will address the business and personal concerns of women business owners such as, access to capital, growth strategies, work/life balance and doing business with other local businesses,” says Polk.

Among Ms. Polk’s other goals for the upcoming year include: creating more opportunities for women to connect and collaborate; partner with influential organizations and corporations that can help propel women business owners; provide professional development so women can become better leaders; grow membership to include student entrepreneurs, corporate partners and community groups.

For more on the National of Women Business Owners, go to www.nawbo.org; for more on the Dallas Chapter: www.nawbodfw.org; for more on Tarsha Polk go to www.themarketinglady.com or call her at 972-987-0565.

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Social Media Marketing Made Simple

Social Media Marketing Made Simple Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. 1. Know your niche. The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there. Social media marketing made simple by your niche. 2. Content is King. Relevant content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create free products from your content that lead to paid products. For example, a free ebook or audio program just to build your email list and then offer them a paid product. 3. Leverage the content you create. Make every piece of content you create work hard for you. One of the best ways to do it… Continue Reading

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Girl Power

I recently attended a leadership conference by the National Association of Women Business Owners (NAWBO) and learned that prior to 1988 a female could not obtain any type of loan without getting it co-signed by a man. CRAZY right? Well, an organization called, NAWBO lobbied and fought hard to get legislation passed so that a woman would not need a man to get a loan to start a business or finance her dreams. They succeeded, and in 1988 President Ronald Reagan passed Bill HR5050. Now, there are more than 10 Million women business owners in the United States! That’s what I call Girl Power. Today, many corporations recognize the power, influence and authority women have over their households, community and workplace. And, even Facebook.   This month the social media pioneer released a new set of Emojis geared towards women and diversity. You’ll see different skin tones, emojis for the LBGT community and powerful images of women in the different roles they play. Continue Reading

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