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The Marketing Leverage Framework™ is the new marketing mindset for business success. The key to getting results from your marketing efforts is to leverage your marketing power with a framework and the tools you need to change the way you think about marketing. We teach you how to position yourself as the clear and only choice for your customers when they’re shopping for your product or service; how to use social media and email marketing to attract more clients; and how to nurture your network by focusing on developing relationships and increasing your visibility by turning contacts into contracts.

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Recent Blog Posts

Tarsha Polk Elected as NAWBO Dallas/Ft. Worth President

FOR IMMEDIATE RELEASE Tarsha Polk, ‘The Marketing Lady,’ has been named President of the National Association of Women Business Owners Dallas/Ft. Worth Chapter for 2017-2018. NAWBO is the primary voice of America’s 10 million women-owned businesses.They are a one-stop resource for providing women business owners the tools to propel their profiles and brands into greater influence in the economic, social and political spectrum. The D/FW chapter is committed to developing strong alliances to serve women business owners across North Texas. Their focus is on helping members develop leadership skills, public policy advocacy, and developing strategic programming to support the growth of complex businesses. “My vision for this chapter,” says Ms. Polk, “is to become the premiere resource for women entrepreneurs, helping them propel business growth and professional development. My passion is to inspire people to live their dreams through entrepreneurship.” Ms. Polk’s theme for the upcoming year will be, “Propel her.” Ms. Polk started her own marketing services firm in 2003, after being denied at work for an internal transfer without good reason. Realizing others were determining her future, she resigned and eventually started her own company and brand. Since then Ms. Polk has become a nationally-known speaker, author and personal brand strategist helping small business owners with standing out to attracting more clients. In the last 14 years, her client base has grown to… Continue Reading

Reinvent Yourself in 7 Easy Steps

Reinvent Yourself – Each time a major shift happens in our lives—a graduation, a career change, a major move, or losing a loved one—we have to change our SHAPE to reach our full potential. Each major shift gives us the opportunity to go to the next level, but only if we are willing to move out of our comfort zones and reinvent ourselves to embrace new possibilities. A few weeks ago, I was listening to Bishop TD Jakes, and he said: “Don’t shape yourself around the environment you are in or came from.” The things you want are always possible and the only real obstacle in your path to a fulfilling life is you, because (like Les Brown said) “we all carry the baggage of insecurities and past experience.”  Trust me I know. The environment I grew up in is not like the environment I am in today! The opportunities I have now I didn’t even know existed growing up. In life, you must constantly reshape and reinvent yourself.   How to Reinvent Yourself To reinvent yourself you must move from your current SHAPE into your Destiny SHAPE. SHAPE is an acronym for Specialness, Heart, Attitude, Purpose, and Experience.   Specialness Specialness is about delivering your unique promise of value; your special gifts that no one else has but you. Know your strengths, values, skills,… Continue Reading

Marketing Mindset: Do You Have One?

  What is a Marketing Mindset? Marketing Mindset Explained: Having a marketing mindset means that building relationships with customers and business partners is at the heart of everything you do. Relationships are built on trust. To earn the trust of potential customers, you must focus on building your creditability. Creditability in your customer’s eyes may be that they believe in your expertise, that you represent a reputable brand, and that you have demonstrated your capabilities. When you operate with a marketing mindset, you continually market your creditability and communicate how your expertise will benefit your customer. If you do this effectively, the customer will be willing to take a risk and engage with you to learn how your product or services will help them solve their problem. The Marketing Mindset in Practice Use testimonials or case studies from past clients to demonstrate how you’ve helped people. State facts and statistics in your marketing messages that are relevant to your target audience. Create your own unique selling statement that separates you from other service providers. Identify an under-served niche and focus your marketing efforts towards that market. Write articles demonstrating your expertise and submit them to publications. Start giving presentations and workshops to educate your market on the importance of your services. Work on developing deeper relationship with potential referral partners. Word of mouth advertising is very powerful.… Continue Reading

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