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The Marketing Leverage Framework™ is the new marketing mindset for business success. The key to getting results from your marketing efforts is to leverage your marketing power with a framework and the tools you need to change the way you think about marketing. We teach you how to position yourself as the clear and only choice for your customers when they’re shopping for your product or service; how to use social media and email marketing to attract more clients; and how to nurture your network by focusing on developing relationships and increasing your visibility by turning contacts into contracts.

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Recent Blog Posts

When to Re-brand

When to Re-brand

Your brand is the total customer experience. Many business owners think branding is only your logo, but it also includes the interaction with clients, your customer service levels, and how you respond to needs. Now ask yourself, what do I want my brand to do for my company? Clearly define your target market and what your brand would mean to them. Tell them why your company is right for their needs. You want them to think of you first when they need your type of service or skill. Whatever your reason for re-branding, typically it is to communicate a new message for the company or something has evolved with the company or product. Review your company’s strategic goals. Have they changed? When considering re-branding, make sure it will support the company’s goals. Be able to deliver a powerful message and shape the customer’s perception with your new brand. A strong brand is consistent and will spread by word of mouth with advertising providing the reach and repetition. Customers should be able to quickly identify with your brand when they see your logo, read words, or possibly hear sounds. For example, Southwest Airlines has used the sound “bing” in many commercials to associate with its brand. Brands have a strong image. Customers should know what your product stands for through your words, symbols, messages, or concepts.… Continue Reading

3 Things to Avoid when Building an Email List

3 Things to Avoid when Building an Email List

Almost every website you go to is giving away something for free in exchange for your email address. Building and nurturing and email list is an effective and low cost way to grow your small business. Here are 3 things to avoid when building your email list. 1. Not telling people exactly what they’ll be getting when they opt-in If people get something unexpected in their email inbox, they’re more likely to unsubscribe from your list. However, if you’re very clear up front about the types of information you’ll be sending, they’ll be ready for it. Be mindful of the types of people you’re targeting also. Some people only want to hear about special offers, whereas others want news and tips (plus special deals). If you’re clear about what you’ll be sending, people will “self-select” and you’ll naturally get the types of people you want on your list. 2. Promoting all the time This actually depends on the type of establishment you run. If you are a restaurant, retailer, or other consumer type business, most people who subscribe to your emails are expecting so receive a discount or notification about a sale. I can honestly say, I only shop at certain places when I get an email notification about an upcoming sale. While some email lists might be purely for delivering news of specials and… Continue Reading

Make Time for Marketing

Make Time for Marketing

Most of the time we “find time” to do the things we know must be done. There’s only 24 hours in a day, so the time will be taken away from sleep, family, or me time. I don’t know about you, but my list of things to do grow bigger everyday. However, what I’ve learned is to prioritize and make time for those things that are necessary for business growth. Let’s first talk about managing your time. You can spend most of your day dealing with customer or employee issues and when you take a breath; the whole day has slipped away. Multi-tasking is an important skill to learn when you are a business owner. Having the ability to juggle a variety of things at one time will help you accomplish tasks quickly while allowing time for other things. To manage your time more effectively, review the “to do” list and pick out the items that are urgent, necessary, and will generate revenue. Once you have done that, it will be clear how to prioritize your list. Marketing should be included in the category of generate revenue and you would want to generate revenue everyday if possible. So, now that you have your priorities straight, here’s how you can make time for marketing. Hire interns from your local college to come in and help you… Continue Reading

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